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Understanding How the Local SEO Process Actually Works in Practice

Do you sometimes feel like you’re out of the loop on local SEO? It might seem like another one of those marketing buzzwords, but local SEO is a powerful tool in your small business marketing arsenal. If you serve customers in a specific city or state, it’s time for you to get familiar with the local SEO process.

You might be familiar with the ins and outs of search engine optimization, but local SEO requires a different strategy altogether. Smart marketing industry professionals know how to leverage the power of local SEO to ensure their business appears in local search results.

In the article below, you’ll find a list of some strategies for finding customers through local SEO. Read on to get yourself up to date with this effective marketing strategy.

Pay Close Attention to Google My Business

If you Google the name of a local business in your city, what do you see? On the right side of the search results page, you should see a box with information about the business including its location, hours of operation, reviews, and more. A professional SEO marketer has likely entered all this information into the company’s Google My Business (GMB) profile, and you can do the same for your business.

When editing your GMB profile, make sure the website link is working, the call button calls your business number, and the address and hours of operation are accurate. When people search for your business on Google, they will likely use the GMB box to find you so you want the information to correct.

Create Separate Landing Pages for Each Location

If your business has multiple locations, set up your website so that each location has a landing page. You can then add local keywords to each of these pages to attract website visitors from each location.

For instance, if you have hardware stores in Austin, Dallas and Houston, each store should have a landing page that mentions the location. This will help your web pages show up for search queries like, “hardware store near me” whether the customer is in Austin, Dallas, or Houston.

Create Localized Content

If you’re familiar with the SEO marketing industry, you probably know that blogs are a great way to get your site on the first page of search results. Expert SEO marketers can use blogs to their advantage with local SEO too.

When creating new posts for your business website, write about things that are happening in your city or topics that are relevant to locals. That way, your posts will show up when people Google these events and topics. If you’re interested in learning from one of the best SEO company blogs around, you can click here.

You’re Ready to Start the Local SEO Process

Now that you’re familiar with how the local SEO process works in real life, you can start using it to your advantage. You can start with setting up your Google My Business profile and then dive into local keywords and local content.

If you’re interested in learning more about effective marketing strategies, be sure to keep up with all the latest articles going live on our website.