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Pieta Launches ‘SIGNS of Suicide’ campaign this Blue Monday as 60% of clients are under 25

This Blue Monday, PIETA, Ireland’s national suicide prevention charity, teamed with Sam’s Barbers to promote its ‘SIGNS of Suicide’ campaign.

As over half of Pieta’s clientele are under 25, the campaign invites individuals to ‘swap little conversation for big talk’.

For many young men, their barbers provide a place where they can be themselves. Pieta has worked with Sam’s Barbers to reach young males in a safe environment.

Male suicide rates are three times higher than female rates in Ireland. The Central Statistics Office provided this data.

This resource is designed to help family and friends support someone who may be at risk of self-harm or suicide. Pieta therapists discovered that most persons who discuss suicide do not wish to die. They just want the suffering to cease. The first step in assisting someone is knowing some of the signals to listen for.


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“January can be a particularly tough time of year for people battling with their mental health, but these problems aren’t limited to a month or day of the year,” said Leigh Kenny, Regional Manager and Therapist with Pieta.

We want to encourage people to talk about their feelings, whether it’s with family, friends, or even their barber as we launch the ‘SIGNS of Suicide’ campaign with Sam’s Barbers.

“We advise everyone to ‘swap the trivial conversation for the big talk’ and look out for SIGNS of suicidal behaviour in their loved ones. If you suspect someone you know is struggling, use A.P.R. – Ask, Persuade, and Refer. Our educated personnel are ready to help at Pieta.”

“Mental health is something that is very close to my heart, and I am happy to be collaborating on this campaign with Pieta,” said Sam Donnelly, Owner of Sam’s Barber’s.

“The young men who come in here open up and chat to us, sometimes more than their buddies or girlfriends. It’s as though the chair is a refuge.

“It is critical that people recognise the indications of suicide and what to do if they see them in a loved one. Pieta is an amazing organisation that I wholeheartedly support.

“I will be incredibly glad if I can help someone or raise awareness of the SIGNS so that someone recognises anything in a friend or family member. We need to help and support each other.” Sam said.

“Anyone who knows my music understands that I’ve been through my own challenges, I know how difficult it is and how taking that first step is the hardest,” said singer/songwriter Aaron J Hart.

“It’s difficult to talk about your troubles with family or friends, but that’s precisely what we need to do.

“No one can read minds, but Pieta’s SIGNS of Suicide can help you spot your friends in distress. “If you feel someone is in trouble, reach out and make the first move – you might save a life.”

If someone opens up to you, don’t be scared to ask if they’re considering suicide. One of the nicest things you can do is speak frankly with them.

Listening is one of the most powerful instruments. After asking the question, gently persuade them to seek help or allow you to help them seek aid.

If you can’t persuade them, remember Pieta’s 24/7 Crisis Helpline. Refer or guide them to Pieta as soon as possible – make the call or travel with them to the appointment.

Lessening the risk of suicide and self-harm is a specialty of Pieta’s professional Pieta’s Freephone Crisis Helpline is open 24/7. All services are free and no referral is required. Perhaps you can help a loved one who is trapped by their own consuming thoughts find hope.